via「Google News search」:https://www.packworld.com/article/custom-card-applicator-automates-grab-go-snack-pack
Due its unique manufacturing capability, specifically its commitment to food-safe, clean-label pasteurized products, Cedar’s Foods has carved out a unique and identifiable niche for itself within the natural and organic grocery channel. “According to industry data, Cedar’s is the national brand leader in the chains that lead in this channel,” says Sam Wolman, Sr. V.P. Sales & Marketing at Cedar’s Foods. Cedar’s Foods’ hommus performs well in U.S. conventional grocery channel as well where it is the number two brand in terms of units sold. As the category has matured Cedar’s growth has exceeded that of the category overall largely as a result of a creative marketing campaign, heavily digital, that implores hommus lovers to “know better hommus.”
“One of the things about our capabilities as a co-manufacturer for private label that’s critical, and this ties into packaging machinery vendor selection, is our speed to market,” Wolman says. “One of the consistent comments we get from our co-manufacturing partners is how rapidly they can commercialize a product when they’re working with us. And this is often a product that starts from scratch with no equipment in place. Our senior management is involved in all aspects of product commercialization, and through our partnerships with packaging machinery vendors, we can execute and commercialize our customers’ products in record fast time.”
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