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via「Google News search」：https://www.printweek.com/print-week/product-news/1166863/xerox-unveils-new-packaging-and-3d-print-tech

Brands want digitally printed packaging but the materials – the inks and toners – are too expensive and packaging materials, especially foils and films, are hard to print onto, said Hoover.
“We’re working on a new printing technology that is not inkjet or laser-based electrophotography, as those techniques aren’t compatible with the ability to produce low cost print on those materials. This is a new-to-the-world technology.”
Prototypes at Xerox Parc are producing samples “in volume” and it has been shown under non-disclosure to end-users and partners in the packaging market. Hoover said the company still had key technology milestones to reach and was not ready to announce products or a launch date. He added that it had defined early stage partners to bring the technology to market using a new 'Powered by Xerox' model.
The new process is part of the firm’s aim to widen the addressable market for digital printing of packaging from the current circa $5bn (￡3.9bn) with existing technologies to the whole $45bn packaging printing market.
The imaging giant plans to move 3D printing (3DP) beyond prototyping to production by leveraging its core skills in print technology and workflow to simplify the process, widen the materials that can be printed and to slash production costs.
According to the firm the 3D printing market is worth $8bn and growing at 25% year-on-year.


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